Site Selection and Design of RV Campgrounds within Tourist Cities ——Research on Needs Hierarchy Theory and AHP Hierarchy Theory Empowerment

Abstract

In recent years, domestic tourism consumption has shown a trend of experience-heavy, personalized development, and the demand for high-quality tourism products continues to increase. RV travel, is widely welcomed by consumer groups pursuing in-depth leisure experience by virtue of its own flexibility, safety and privacy advantages. RV campgrounds are the supply stations for RV travel and have good development prospects. However, the influencing factors that need to be paid attention to when selecting the site of RV campgrounds in tourist cities are still unclear, and there is often a lack of a set of systematic and effective site selection factor analysis methods and site assignment methods to guide the decision-making process in practice. Combining the Needs Hierarchy Theory and AHP Hierarchy Theory Empowerment, the article proposes a comprehensive site selection method for RV campgrounds, and conducts practical application analysis to verify the feasibility of the method, which will contribute to the domestic RV economy