Evaluation of Data Assets for Internet Enterprises: A Case Study on K Company
Eryao Xu
Advances in Information Management and Economic Development Research Vol. 1 / No. 1 / pp. 20-24 / August 7, 2024
Abstract
The "Digital China" agenda has made data assets crucial for enterprises’ competitiveness, especially on the Internet sector. However, the current method of evaluating their worth needs improvement. Taking K Company as an example, this study, based on analytic hierarchy process, uses the binomial tree model to evaluate the value of data assets by determining their potential worth. It aims to promote the growth of the data economy and digital transformation in manufacturing organizations by focusing on revenue.
Keywords
Data Asset Evaluation / Internet enterprise / APH Approach / Binomial Tree Option Pricing Model / K Company
Full Text
Download PDFMore in This Issue
- 1 The Impact of Green Finance on Carbon Emissions: An Empirical Study Based on Spatial Metrology pp. 1–7
- 8 Research on Innovative Development of Urban Low-carbon Technology and Green Economy pp. 8–13
- 14 E-Commerce Delivery Optimization with Bicycle Deliveryman and Dual Autonomous Robots pp. 14–19
- 20 Evaluation of Data Assets for Internet Enterprises: A Case Study on K Company pp. 20–24