Innovative Promotion and Protection of Intangible Cultural Heritage-A Case Study of Bai Tie-Dyeing Techniques in Yunnan, China

Authors:
Yuting Ma
Keywords:
Intangible cultural heritage, Bai tie-dyeing, innovative promotion, protection strategies
Doi:
10.70114/ahmer.2025.3.1.P55
Abstract
The Bai tie-dyeing techniques of Yunnan, recognized as a national-level intangible cultural heritage, embody the millennia-old history, culture, and ecological wisdom of the Bai people. Known for their "endless variations on a single cloth" and the philosophy of "harmonious coexistence between humans and nature," these techniques are a quintessential representation of China’s outstanding traditional culture. However, they currently face challenges such as the loss of traditional skills, fading folk characteristics, excessive market-driven commercialization, and insufficient supply of plant-based dyes, which hinder their preservation and development. This study focuses on the Bai tie-dyeing techniques and proposes innovative strategies for their promotion and protection, including cultivating young inheritors, integrating modern design concepts, and expanding communication channels.